Marketing Management Digital Media

The rcams Marketing Management – Digital Media, Graduate Certificate, is designed to provide students with both the theoretical and hands-on skills necessary in today’s digital media marketing world. The emergence of social media, mobile tools and other new technologies has created a need for highly trained, creative individuals that can combine traditional marketing strategies with digital, online platforms to create and maintain an effective online presence for businesses they represent.

Curriculum will initially focus on the foundational knowledge in marketing that is necessary prior to integrating digital marketing strategies in businesses. Students utilize aspects of primary and secondary market research, statistics, databases, and various digital media platforms to integrate into digital marketing plans. New and emerging interactive media will be studied, and students will integrate these into various projects. The final semester will enhance all learning outcomes through a research project or co-operative education work term.